Sam Hiner, Ridgemount
When the masters of infrastructure, Costain, came calling for support to boost their brand up the Google charts, we were all ears. They’d just launched a shiny new website—but recognised it wasn’t quite hitting the mark for the search terms they wanted to own.
The challenge
Costain wants to be number one. And rightly so. So we zeroed in on some high-impact targets: get their talent recruitment pages climbing the search engine ranks and make sure more of their audience was landing on the right pages—showcasing the company’s capabilities to the people actively looking for them.
The solution
With an in-house team of skilled copywriters and digital content creators, Costain didn’t need a rewrite. They just needed the tools to optimise what they already had.
We designed a half-day SEO masterclass for four of the team—led by Ridgemount’s in-house SEO and PPC experts.
What did they learn?
Over four hours, we covered the essentials—and then some. From ‘what makes good content’ to the difference between on-page and off-page SEO, user experience, keyword mapping, E-E-A-T, search intent, formatting, social signals, AI and SEO… you name it, we hit it.
Why it worked
You can’t beat a good, old-fashioned face-to-face. The structured session made space for questions, discussion, and hands-on learning—unsticking the sticky bits and offering the kind of real-time interaction that online resources just can’t match.
What Costain said
“Following a new Costain website build and brand refresh, as a communications team we were keen to understand how to optimise our site in the short and long term. Sydney and Sam from the Ridgemount team delivered a face-to-face workshop to Costain’s corporate affairs team, and the learning was invaluable.
“The half-day workshop was tailored to our needs and covered everything from the fundamentals of SEO to the more detailed and technical considerations. The whole team took away new skills and the interactive elements really helped us understand the practical implications of SEO. Since the workshop, we’ve updated our content processes and edited existing pages using the skills we learnt. Being able to measure that change has been an eye-opener—and makes writing a business case for future investment much easier.”