Industry Leadership

Vital information for marketers to know, looking at building regulations and addressing industry challenges. This room keeps you updated with the latest industry news.

AI search and human judgement

Marketers discussed how AI search, zero-click behaviour and misinformation are reshaping visibility, trust, governance and brand authority across construction marketing

Storytelling at UKREiiF 2026

Helen Cooper of Altecnic shares reflections from day two at UKREiiF 2026, where brand storytelling, audience engagement and experience-led activations emerged as recurring themes across the event

Trust is earned, not badged

Industry leaders at UK Construction Week debated whether trust is earned through long-term performance, transparency, regulation or formal accreditation

Don’t confuse activity with impact

Construction marketers discussed AI, trust, strategy and why agencies increasingly need to provide challenge, judgment and commercial understanding

Marketing that moves the revenue dial

Construction marketers at UKCW explored attribution, AI, authority and commercial impact, arguing marketing must become a recognised profit driver

What is keeping marketers awake at night?

The CBE Network’s final curated session at UK Construction Week explores AI search, zero-click behaviour and changing digital visibility in construction and built environment marketing.

Trust and credibility under scrutiny

The CBE Marketing Network’s third UK Construction Week session explores how marketing teams are navigating growing scrutiny around sustainability claims, compliance and credibility

Rethinking the client–agency relationship

Client–agency relationships are shifting as AI, economic pressure and changing expectations reshape roles, raising questions about value, capability and what effective partnership looks like today

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