B2B Ignite 2026 returns to London on 1 July with a new venue, expanded interactive formats and a programme focused on the real-world challenges facing modern B2B marketers.
Many of the themes set to be explored at the event will feel highly familiar to marketing teams across the construction and built environment sector. AI, evolving client buying groups, ABM, brand strategy, creativity, leadership, customer engagement and marketing effectiveness are all becoming increasingly important for marketers operating in technically complex industries.
Taking place at Convene Sancroft at St Paul’s, this year’s event places a strong emphasis on practical application rather than theory alone, combining strategic insight with hands-on learning and peer-to-peer collaboration.
For construction and built environment marketers balancing technical communication, long-term relationship building and growing pressure to demonstrate measurable commercial impact, the event aims to provide practical ideas and frameworks that can be applied directly to day-to-day work.
New interactive formats for 2026 include the Ignite Skills Studio, featuring hands-on workshops designed to build practical marketing skills; the Ignite Exchange, focused on collaborative problem solving; and the Demo Hub, where attendees can explore marketing tools and technology in a more applied and commercially focused environment.
The event also places significant emphasis on honest industry discussion and peer networking, something many marketers increasingly value as teams navigate rapid technological and organisational change.
Speakers confirmed so far include senior leaders from organisations including Henkel, Deliveroo for Work, Cisco, Wolters Kluwer Health and The Associated Press, alongside specialists covering AI adoption, demand generation, creativity, employee advocacy and commercial marketing strategy.
At a time when marketing teams are under increasing pressure to prove value while adapting to rapid changes in AI, search behaviour and client expectations, many of the conversations taking place at Ignite are becoming increasingly relevant to the construction sector.
CBE Marketing Network readers can receive 20 per cent off tickets using the discount code BEAM-INT20.
Please note this code can only be used with standard passes and cannot be clubbed with other discount codes.