Inspiration and Insight
For inspiration on creative campaigns and content creation as well as insight into key trends and hot topics, through sharing examples and best practice. This room exists to inspire your marketing activities.
Why construction marketing needs apprenticeships too
Construction marketing takes time to learn, making hands-on experience vital for the industry’s next generation
Winning bids with social value: Proof, not promises
Social value evidence is becoming critical to winning work, while giving marketers credible stories that demonstrate real-world impact
Five ways to improve your brand’s visibility in AI search
Five practical ways construction marketers can improve brand visibility in AI search and influence how buyers discover suppliers
Social value opens doors to new business
Risk aversion, social proof, the halo effect and shared values can shape who clients trust long before the sales conversation begins
Beyond the buzzwords: What does it really take to engage specifiers?
Join the free webinar on 16 September exploring how manufacturers can better support specifiers through more effective collaboration, education and technical engagement
The case for community-led marketing
Community-led marketing prioritises relevance over reach, helping construction brands build deeper relationships, trust and influence with the audiences they value most
Social value drives earned media
The strongest marketing isn't what you say about yourself. It's the stories others choose to tell about your business
How creativity can drive action in construction marketing
New research unveiled at a roundtable during InstallerSHOW 2026 highlights a disconnect between construction brands and tradespeople
Understanding the forces shaping the built environment
Explore the economic trends, infrastructure opportunities and emerging sectors shaping the built environment, with insights from Barbour ABI and Futurebuild