Inspiration and Insight

For inspiration on creative campaigns and content creation as well as insight into key trends and hot topics, through sharing examples and best practice. This room exists to inspire your marketing activities.

Social value opens doors to new business

Risk aversion, social proof, the halo effect and shared values can shape who clients trust long before the sales conversation begins

Beyond the buzzwords: What does it really take to engage specifiers?

Join the free webinar on 16 September exploring how manufacturers can better support specifiers through more effective collaboration, education and technical engagement

The case for community-led marketing

Community-led marketing prioritises relevance over reach, helping construction brands build deeper relationships, trust and influence with the audiences they value most

Social value drives earned media

The strongest marketing isn't what you say about yourself. It's the stories others choose to tell about your business

How creativity can drive action in construction marketing

New research unveiled at a roundtable during InstallerSHOW 2026 highlights a disconnect between construction brands and tradespeople

Understanding the forces shaping the built environment

Explore the economic trends, infrastructure opportunities and emerging sectors shaping the built environment, with insights from Barbour ABI and Futurebuild

Mastering AI Visibility Seminar

The Think Tank's 'Mastering AI Visibility' seminar returns to LinkedIn's London Experience Centre on Tuesday 2nd June

As marketing matures, expectations rise

The Horizon 2026 survey reveals construction marketing maturing fast, with rising investment, stronger focus on brand, and growing pressure to demonstrate clear commercial value