Roundtable reflections: Helen Cooper, Head of Marketing at Altecnic, reflects on how buying decisions are shaped across the full project lifecycle, and why marketing needs a clearer understanding of who influences specification, when, and how.
Roundtable reflections: Helen Cooper, Head of Marketing at Altecnic, reflects on how buying decisions are shaped across the full project lifecycle, and why marketing needs a clearer understanding of who influences specification, when, and how.