MarTech
Vital information for marketers to know, looking at building regulations and addressing industry challenges. This room keeps you updated with the latest industry news.
Beyond the buzzwords: how can manufacturers better support specifiers?
Architects and technologists explain how manufacturers can build trust, add value and strengthen relationships with specifiers
Transforming Catnic’s online platform
Charmaine Dean reveals how Catnic created an award-winning website delivering engagement, enquiries and growth
Are industry awards really worth entering?
Awards offer more than recognition, creating opportunities to reflect, learn from peers, build relationships and strengthen professional communities
Social value opens doors to new business
Risk aversion, social proof, the halo effect and shared values can shape who clients trust long before the sales conversation begins
Beyond the buzzwords: What does it really take to engage specifiers?
Join the free webinar on 16 September exploring how manufacturers can better support specifiers through more effective collaboration, education and technical engagement
The case for community-led marketing
Community-led marketing prioritises relevance over reach, helping construction brands build deeper relationships, trust and influence with the audiences they value most
How to stop the AI slop loop
Construction brands can reduce AI misinformation by publishing clear, accurate information and building authority across credible independent sources online
Social value drives earned media
The strongest marketing isn't what you say about yourself. It's the stories others choose to tell about your business
Now is the time to rethink construction
Martin Hurn, Editorial Director for UKCW Birmingham, explains why now is the perfect time for the construction industry to reflect, reset and rebuild