Marketing Essentials
The importance of getting the foundations right in marketing has a large impact on whether a business succeeds or fails. This room goes back to basics to look at essential practices and considerations for your marketing strategy and planning.
Will your brand get left behind in the AI era?
AI is reshaping how construction brands are discovered, making retrievability increasingly important to visibility and growth
How to stop the AI slop loop
Construction brands can reduce AI misinformation by publishing clear, accurate information and building authority across credible independent sources online
Now is the time to rethink construction
Martin Hurn, Editorial Director for UKCW Birmingham, explains why now is the perfect time for the construction industry to reflect, reset and rebuild
Getting more value from built environment events
Before sponsoring your next event, ask what success looks like. Strategy, not spend, delivers the greatest value
Why marketers should head to Birmingham
Construction marketers should look beyond London to build relationships across the wider supply chain at UK Construction Week Birmingham
AI isn’t replacing search – it’s becoming your brand’s reputation engine
AI is becoming a reputation engine. Discover how Generative Engine Optimisation helps B2B brands improve visibility, credibility and discoverability
Smarter, sharper, more affordable: the new era of ABM
Advances in AI, intent data and automation are making Account Based Marketing more accessible, affordable and effective for construction businesses
We have a data problem – and it’s bigger than carbon reporting
Reliable data is becoming a competitive advantage as clients demand evidence, transparency and accountability across the built environment
Is your brand set up for the new era of search?
As AI reshapes how buyers research suppliers, marketers must rethink visibility, trust and authority to remain discoverable and competitive