Martin Hurn, Event Director of Futurebuild, speaks to Libby Zbaraska about the decision to co-locate with UK Construction Week London and what the move signals for the built environment and those marketing to it.
In this interview, Martin Hurn discusses:
- Why Futurebuild and UK Construction Week London are coming together
Including the thinking behind co-locating the two events, and how the move is intended to better reflect how the built environment operates in practice. - What stays the same for Futurebuild
Martin explains why Futurebuild’s focus on sustainability, Net Zero and innovation remains unchanged, including its leadership role through the National Retrofit Conference. - The limited overlap between the two shows
Including his observation that Futurebuild and UK Construction Week London currently share only two exhibitors, and what this reveals about their different audiences. - Connecting theory and delivery
How Futurebuild’s strengths in design thinking and specification sit alongside UK Construction Week London’s focus on construction delivery, procurement and on-site application. - What the co-location means for exhibitors and visitors
Martin reflects on the opportunities created by broader audiences, more connected visitor journeys and exposure to new ideas and solutions. - Practical advice for construction marketers
Including the importance of clear objectives, knowledgeable technical teams on stands, and timely, personalised follow-up after events. - Why timing matters
Martin discusses the shift to May 2026 and its alignment with the government’s Warm Homes Plan, which he describes as potentially triggering a “renewables gold rush”.