Leading Voices
Leading Voices is a new interview series shining a light on the people influencing change across the built environment. Hosted by Libby Zbaraska, founder of Eazy Marketing and Ambassador for the CBE Marketing Network, the series explores how marketing, leadership and industry practice have evolved – and what’s needed next.
Martin Hurn on the next chapter for Futurebuild and UK Construction Week
Martin Hurn, Event Director of Futurebuild, speaks to Libby Zbaraska about the decision to co-locate with UK Construction Week London and what the move signals for the built environment and those marketing to it.
Why architecture must sell its specialisms better
RIBA President Chris Williamson reflects on how the built environment is perceived, why architectural specialism matters, and how clearer positioning and new channels can help attract talent
Moving construction product marketing beyond “top trumps”
Adam Turk, CEO of Siderise and Chair of the Construction Products Association, explains why transparency and integrity must underpin how the sector communicates
What does true progress look like for the built environment sector?
True progress for rebuilding trust would be the adoption of CCPi as an industry norm, says Amanda Long, Chief Executive of the Code for Construction Product Information
Shifting perceptions of the built environment
Chris Williamson, RIBA President, considers how social media has helped shift perceptions of the built environment
How the Building Safety Act has changed the industry
Amanda Long, Chief Executive, Code for Construction Product information (CCPi) discusses how marketers in the built environment must react following the Building Safety Act
How has construction marketing changed over the last 25 years
Chris Williamson, RIBA President, in conversation with Libby Zbaraska, talks about the key changes to marketing across the built environment in the last quarter century