Heather Cameron, Barbour ABI
In this playbook, we delve into what has the greatest impact in your email marketing strategy – the measurable specifics that are catered to B2B communications and build the strongest foundations for success with your emails.
Barbour ABI – Master the Art of B2B Email Marketing
Email marketing stands as the number one channel for converting prospects into customers.
For business-to-business (B2B) in particular, research shows that open rates have doubled compared to pre-pandemic levels and over 75% of people are more likely to engage with personalised messaging. This is why it’s imperative you get your email marketing strategy nailed, so you can optimise engagement with your prospects and win more work.
From the first touch right through to close, we show you how to:
• Measure and track your campaigns
• How to add personalisation
• Structure your emails to boost engagement
• Deliver your communications efficiently
Let’s sharpen your strategy and start driving conversions.