Sam Hiner, Ridgemount
We’ve all seen video ads, our pages are flooded with them online nowadays. So in the ever-saturated world of video marketing, what can you do to stay ahead of the curve and make a big impact?
Well, videos that include different kinds of animation, such as VFX (Visual Effects) and AR (Augmented Reality), have really taken off recently.
Plenty of big brands have been utilising AR in their marketing campaigns and they’ve made a big splash, not only with their traditional audiences, but many have gone viral on social media – reaching new audiences – purely based on how genius and creative their videos have been. Brands are making their audiences experience something.
The age of experience
Fashion and beauty brands have been killing it using these different types of animation. Jacquemus’ innovative approach to lifestyle marketing was to augment their iconic handbags onto beaches along the Amalfi Coast and they were even seen cruising down the streets of London, apparently heading to the Opera Gernier – how fancy! Blowing up their bags quite literally blew up on socials!
Similarly, Maybelline went viral for their CGI mascara campaign. The brand utilised the an underground TfL train – giving it long eyelashes and, as it moved through the station, a fresh application of mascara from the gigantic Maybelline wand attached to the station wall. They made a series of the animated videos as part of their ‘Sky High’ campaign and sparked some comical debate between netizens as to whether they were real or animated.
Other industries are starting to catch onto the trend as well, the marketing for the Barbie movie, for example, had barbie stepping out of her Burj Khalifa sized box! This one made world news…
There is still a massive buzz around these kinds of videos that hasn’t been tapped into for so many industries yet. SO, if you want to try a different type of animation, VFX is a great way to get the exciting kind of content that will get people talking about your brand.