Liam Bateman, The Think Tank
Successful B2B marketing goes far beyond creative campaigns and channel tactics. The real difference lies in developing commercially-driven strategies that create measurable business impact and sustainable growth.
The Think Tank joined forces with B2B Marketing to deliver this insights-packed webinar: ‘From Insight to Impact: The Commercial Marketer’s GTM Playbook’.
This session unpacks research from our comprehensive study Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success. With data from over 1,000 UK and US marketing professionals, we reveal the strategies that separate high-performing GTM approaches from the rest.
Key takeaways include:
- Understanding GTM as a fundamental business strategy that drives revenue growth
- The critical role of data-driven insights in building effective GTM frameworks
- Practical solutions for overcoming obstacles like impact measurement, organisational alignment and rapid technology changes
- A proven methodology for integrating commercial GTM thinking throughout your business
Learn from industry experts:
- Sarah Whipp, CMO, Elliptic
- Matt Allen, Senior Executive Director, Clients, Markets & Strategy, Bidwells
- Liam Bateman, Founder & Managing Director, The Think Tank
This session delivers practical frameworks, proven methodologies and strategic insights to transform your marketing approach. Perfect for marketing leaders looking to build commercially-focused GTM strategies that deliver real business results.