MarTech
Vital information for marketers to know, looking at building regulations and addressing industry challenges. This room keeps you updated with the latest industry news.
Alanna Impey: Making membership organisations feel more human
Alanna Impey discusses community-building, member engagement and why curiosity, relationships and authenticity matter in construction marketing.
Key lessons from our UKCW panel programme
Four UKCW sessions explored AI, trust, marketing effectiveness, governance and why human judgement still matters in construction marketing.
Promat’s structural steel protection campaign
Andy Mudie and Catherine Mountford explain the CMA Award-winning Promat campaign combining technical expertise, creative clarity and commercial impact
B2B Ignite 2026 for CBE marketers
B2B Ignite 2026 returns to London on 1 July with practical workshops, AI insights and commercially focused discussions relevant to built environment marketers
AI search and human judgement
Marketers discussed how AI search, zero-click behaviour and misinformation are reshaping visibility, trust, governance and brand authority across construction marketing
Storytelling at UKREiiF 2026
Helen Cooper of Altecnic shares reflections from UKREiiF 2026, where brand storytelling, audience engagement and experience-led activations emerged as recurring themes across the event
Trust is earned, not badged
Industry leaders at UK Construction Week debated whether trust is earned through long-term performance, transparency, regulation or formal accreditation
Don’t confuse activity with impact
Construction marketers discussed AI, trust, strategy and why agencies increasingly need to provide challenge, judgment and commercial understanding
Mastering AI Visibility Seminar
The Think Tank's 'Mastering AI Visibility' seminar returns to LinkedIn's London Experience Centre on Tuesday 2nd June