The built environment is entering a period of significant change. Economic uncertainty, evolving regulation, infrastructure investment and the rapid growth of digital infrastructure are all creating new opportunities and challenges for businesses across the sector.
For construction and built environment marketers, understanding these wider market dynamics is becoming increasingly important. Knowing where investment is flowing, which sectors are growing, and how government policy is influencing project pipelines can help shape everything from campaign planning and content strategy to business development and lead generation.
That’s why a forthcoming webinar from CBE Marketing Network supporters Barbour ABI and Futurebuild should be firmly on your radar.
Taking place on 18 June, Infrastructure Outlook: Growth and Constraints will explore the key economic and market trends influencing the UK’s built environment. The session will provide a macroeconomic overview of the current landscape before examining one of the industry’s fastest-growing areas: the relationship between data centres and renewable energy infrastructure.
The webinar will feature insights from Ed Griffiths, Head of Business and Client Analytics at Barbour ABI, who will examine the headwinds and tailwinds affecting the sector and explain why infrastructure continues to offer resilience and growth potential. Hannah Robbins, Sectors and Markets Manager at Barbour ABI, will then take a closer look at emerging opportunities within the project pipeline, including the rapid expansion of data centres, now recognised as Critical National Infrastructure, and their growing reliance on renewable energy deployment.
Chaired by Futurebuild Event Director Martin Hurn, the session promises valuable insight into where the market is heading and what that could mean for businesses operating across the built environment supply chain.
Whether you’re responsible for marketing strategy, business development, content planning or customer engagement, understanding the forces shaping future demand can help you make more informed decisions and identify opportunities ahead of competitors.
Infrastructure Outlook: Growth and Constraints takes place on Thursday 18 June, 12:00-12:45pm BST.
Registration is free. Sign up here