Sam Hiner, Ridgemount
Everyone in construction marketing is talking about AI and digital technology. But very little real data exists.
We hear the same themes repeated in conference sessions, webinars and LinkedIn posts. AI is changing everything. Digital is the priority. Marketing is evolving fast.
But what is actually happening inside marketing teams?
How many are using AI regularly? Where is budget really being invested? And how confident are teams that their digital marketing is ahead of competitors?
The Digital Marketing Index is a short survey designed to build a clear, honest picture of how marketing is being practised across the built environment. Not what people say publicly, but what is really happening day to day.
Marketing teams across the sector are operating in a complex environment and there is pressure to adopt new tools, particularly AI, while continuing to deliver against commercial objectives.
Budgets are being tested. Expectations are rising. And in many cases, teams are working without a clear sense of how their peers are responding. That creates a gap between perception and reality.
The Digital Marketing Index is an attempt to close that gap.
By taking part, you will help build a dataset that provides:
- A clear view of how the sector is using AI, and digital marketing tools
- Insight into where marketing budgets are actually being invested
- Benchmarks to compare your approach against peers
If your team is debating where to focus investment, whether that is LinkedIn, SEO, events or AI tools, this will give you a clearer reference point.
Respondents will also receive early access to the findings when the report is published later this year.
And the more voices we hear, the more useful the picture becomes.