Market research – the key to success
Carrying out a deep dive to find out more about market activity and sentiment is invaluable for making the right choices to help grow business
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Moving construction product marketing beyond “top trumps”
Adam Turk, CEO of Siderise and Chair of the Construction Products Association, explains why transparency and integrity must underpin how the sector communicates
Video campaigns that look unreal in real life
In the ever-saturated world of video marketing, what can you do to stay ahead of the curve and make a big impact?
Ten things we’ve learnt about working with influencers
Working with the right people can produce great results, but make sure everyone shares the same expectations
It’s simple; don’t get in the way and don’t be boring
Not every advert is going to be a stonker or go viral, but at their very core they should at least be intriguing to capture an audience’s attention
Celebrating 25 years of the CMA Awards in style
From arrival drinks to the awards and dancing, this short video captures why the CMAs remain the highlight of the construction marketing calendar
What does true progress look like for the built environment sector?
True progress for rebuilding trust would be the adoption of CCPi as an industry norm, says Amanda Long, Chief Executive of the Code for Construction Product Information
Tailoring your content to different generations: where to start?
Targeting different generations in your marketing campaigns? Here’s some tips and tricks for nailing down audiences online
Shifting perceptions of the built environment
Chris Williamson, RIBA President, considers how social media has helped shift perceptions of the built environment
How the Building Safety Act has changed the industry
Amanda Long, Chief Executive, Code for Construction Product information (CCPi) discusses how marketers in the built environment must react following the Building Safety Act