Social value opens doors to new business
Risk aversion, social proof, the halo effect and shared values can shape who clients trust long before the sales conversation begins
Beyond the buzzwords: What does it really take to engage specifiers?
Join the free webinar on 16 September exploring how manufacturers can better support specifiers through more effective collaboration, education and technical engagement
The case for community-led marketing
Community-led marketing prioritises relevance over reach, helping construction brands build deeper relationships, trust and influence with the audiences they value most
How to stop the AI slop loop
Construction brands can reduce AI misinformation by publishing clear, accurate information and building authority across credible independent sources online
Social value drives earned media
The strongest marketing isn’t what you say about yourself. It’s the stories others choose to tell about your business
Now is the time to rethink construction
Martin Hurn, Editorial Director for UKCW Birmingham, explains why now is the perfect time for the construction industry to reflect, reset and rebuild
Getting more value from built environment events
Before sponsoring your next event, ask what success looks like. Strategy, not spend, delivers the greatest value
Why marketers should head to Birmingham
Construction marketers should look beyond London to build relationships across the wider supply chain at UK Construction Week Birmingham
“Don’t just churn out a whole load of text and expect to win”
CMA Awards judge Andy Mudie explains what makes a winning entry and where submissions often fall short
AI isn’t replacing search – it’s becoming your brand’s reputation engine
AI is becoming a reputation engine. Discover how Generative Engine Optimisation helps B2B brands improve visibility, credibility and discoverability