AI search and human judgement
Marketers discussed how AI search, zero-click behaviour and misinformation are reshaping visibility, trust, governance and brand authority across construction marketing
Storytelling at UKREiiF 2026
Helen Cooper of Altecnic shares reflections from UKREiiF 2026, where brand storytelling, audience engagement and experience-led activations emerged as recurring themes across the event
Trust is earned, not badged
Industry leaders at UK Construction Week debated whether trust is earned through long-term performance, transparency, regulation or formal accreditation
Don’t confuse activity with impact
Construction marketers discussed AI, trust, strategy and why agencies increasingly need to provide challenge, judgment and commercial understanding
Mastering AI Visibility Seminar
The Think Tank’s ‘Mastering AI Visibility’ seminar returns to LinkedIn’s London Experience Centre on Tuesday 2nd June
Marketing that moves the revenue dial
Construction marketers at UKCW explored attribution, AI, authority and commercial impact, arguing marketing must become a recognised profit driver
Four conversations shaping construction marketing
The CBE Marketing Network curates four UKCW sessions exploring growth, agency models, credibility, AI, search and digital visibility
What is keeping marketers awake at night?
The CBE Network’s final curated session at UK Construction Week explores AI search, zero-click behaviour and changing digital visibility in construction and built environment marketing.
Behind the Winning Work: Project 7,000 – The Lost City
Alice Lester explains how On The Tools transformed construction’s hidden mental health crisis into an award-winning national campaign
Trust and credibility under scrutiny
The CBE Marketing Network’s third UK Construction Week session explores how marketing teams are navigating growing scrutiny around sustainability claims, compliance and credibility