Liam Bateman, The Think Tank
Back by demand: The Think Tank’s ‘Mastering AI Visibility’ seminar returns to LinkedIn’s London Experience Centre on Tuesday 2nd June. Hear from LinkedIn, Censuswide and The Think Tank on the GEO tactics that will lift your B2B brand’s profile in AI search.
Wondering how to sharpen your brand’s AI visibility but not sure where to turn? You’re in luck.
Following huge demand, we’re running our flagship seminar on B2B brand visibility in the age of AI search for a second time. ‘Mastering AI visibility: Insights for marketing and comms leaders’ is taking place on Tuesday 2nd June, from 9:30-11:30am, at the LinkedIn London Experience Centre.
Speakers from LinkedIn and Censuswide will unpack how AI search is reshaping B2B buying decisions. Then Jo Wilmot (PR Director) and Ros Rowlatt (Digital Media Director), The Think Tank’s in-house GEO leads, will walk you through the practical strategies marketers need to lift their brands’ AI visibility.
The last one sold out fast, so we’ve moved to a bigger home. We’re thrilled to be hosting this time at LinkedIn’s London Experience Centre, a brand new space opened in 2025 to bring people together for collaboration, conversation and shared learning.
What is the Mastering AI Visibility seminar all about?
AI is rewiring the way your customers discover you. In the space of just a couple of years, B2B buyers have embraced AI tools at scale, with roughly three in four now using them somewhere in the buying journey. Long before anyone opens Google, AI training data and AI platforms are already shaping what people think, say and feel about your brand.
That’s why GEO has become the topic everyone’s talking about. A clear Generative Engine Optimisation strategy is now central to keeping your business visible in an AI-first world. But this is a young discipline, so where on earth do you start?
Our seminar is designed to help you find the answers. We’ll show you how to build genuine AI visibility and shape the narrative you want told about your brand. Drawing on fresh Censuswide research, expert input from LinkedIn and our own GEO experience at The Think Tank, we’ll share a tried-and-tested framework and hands-on advice to help you build your own approach.
AI systems are the new reputation engines. This event will help you get your brand firing on all cylinders.
To save your seat at Mastering AI Visibility, register here.
What you’ll take away
The market reality
The team at Censuswide will reveal exclusive new research showing how UK consumers and business decision-makers are really using AI when they discover brands and make buying choices.
A proven strategic framework
The Think Tank’s Ros Rowlatt (Digital Media Director) and Jo Wilmot (PR Director) will walk through our approach to AI reputation management, covering:
- The discoverability challenge: how AI picks what to surface, and how to influence that
- Campaign planning for a new era: rethinking PR, GEO and SEO for the age of LLMs
- The AI readiness checklist: practical moves to strengthen your AI presence
Why come along?
- Influence the story AI tells about your brand
Move first. The brands acting now can get ahead of their rivals and help shape how AI systems describe them - Walk away with practical next steps
Get a full picture of the risks and opportunities of AI-driven buyer journeys, plus clear actions to boost your visibility - Meet your peers
Spend time with senior marketers and comms leaders tackling the same questions as you
Date: Tuesday 2nd June 2026
Time: 9.30am-11.30am
Location: LinkedIn London Experience Centre, London, EC1R 3DA