How to stop the AI slop loop
Construction brands can reduce AI misinformation by publishing clear, accurate information and building authority across credible independent sources online
Marketing Essentials
Now is the time to rethink construction
Martin Hurn, Editorial Director for UKCW Birmingham, explains why now is the perfect time for the construction industry to reflect, reset and rebuild
Getting more value from built environment events
Before sponsoring your next event, ask what success looks like. Strategy, not spend, delivers the greatest value
Why marketers should head to Birmingham
Construction marketers should look beyond London to build relationships across the wider supply chain at UK Construction Week Birmingham
AI isn’t replacing search – it’s becoming your brand’s reputation engine
AI is becoming a reputation engine. Discover how Generative Engine Optimisation helps B2B brands improve visibility, credibility and discoverability
Smarter, sharper, more affordable: the new era of ABM
Advances in AI, intent data and automation are making Account Based Marketing more accessible, affordable and effective for construction businesses
We have a data problem – and it’s bigger than carbon reporting
Reliable data is becoming a competitive advantage as clients demand evidence, transparency and accountability across the built environment
Is your brand set up for the new era of search?
As AI reshapes how buyers research suppliers, marketers must rethink visibility, trust and authority to remain discoverable and competitive
The secret to good agency immersion
Marketing agencies need to be quick on the uptake to properly understand what their clients do if they’re not going to spend hours and days going round in circles
A real differentiator – Tone of Voice
Your logo might get you recognised, but it’s your tone of voice that makes people want to work with you. It’s how you sound, not just what you say