Amy Law reflects on why why construction is rich in data but poor at using it effectively, and why marketers must take responsibility for data quality, consistency and turning information into forward-looking insight
James Hulme reflects on the growing role marketing plays in translating complex technical information into accessible, credible content that helps the built environment reach wider and more diverse audiences
The roundtable, discussed how technology, data and automation are creating opportunity, but only when adoption, behaviour and capability move with them. This is the fourth and final report from the day
