In a world written and ruled by A.I. where do we mere mortals fit in?
The bots haven’t quite reached full sentience yet. Until then, someone still needs to have the bright idea and point the machines in the right direction
How to brief an agency to ensure campaign success
Providing context about the business and background about the specific product or service is essential when briefing an agency
Aligning business priorities and efforts with strategic planning
All areas of a business must be strategically aligned. If not you run the risk of your business pulling in different directions
Market research – the key to success
Carrying out a deep dive to find out more about market activity and sentiment is invaluable for making the right choices to help grow business
Moving construction product marketing beyond “top trumps”
Adam Turk, CEO of Siderise and Chair of the Construction Products Association, explains why transparency and integrity must underpin how the sector communicates
Video campaigns that look unreal in real life
In the ever-saturated world of video marketing, what can you do to stay ahead of the curve and make a big impact?
Ten things we’ve learnt about working with influencers
Working with the right people can produce great results, but make sure everyone shares the same expectations
It’s simple; don’t get in the way and don’t be boring
Not every advert is going to be a stonker or go viral, but at their very core they should at least be intriguing to capture an audience’s attention
Celebrating 25 years of the CMA Awards in style
From arrival drinks to the awards and dancing, this short video captures why the CMAs remain the highlight of the construction marketing calendar
What does true progress look like for the built environment sector?
True progress for rebuilding trust would be the adoption of CCPi as an industry norm, says Amanda Long, Chief Executive of the Code for Construction Product Information