Tailoring your content to different generations: where to start?
Targeting different generations in your marketing campaigns? Here’s some tips and tricks for nailing down audiences online
Shifting perceptions of the built environment
Chris Williamson, RIBA President, considers how social media has helped shift perceptions of the built environment
How the Building Safety Act has changed the industry
Amanda Long, Chief Executive, Code for Construction Product information (CCPi) discusses how marketers in the built environment must react following the Building Safety Act
How has construction marketing changed over the last 25 years
Chris Williamson, RIBA President, in conversation with Libby Zbaraska, talks about the key changes to marketing across the built environment in the last quarter century
Martin Hurn on the next chapter for Futurebuild and UK Construction Week
Martin Hurn, Event Director of Futurebuild, speaks to Libby Zbaraska about the decision to co-locate with UK Construction Week London