Why Social Value matters to marketers
The term social value is no longer a buzzword – it’s a central pillar of how companies are judged, procured, and ultimately remembered
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How to avoid greenwashing and build trust
Nowadays, it should be a given that goals around improving a company’s environmental impact are central to its strategy
Marketing and communications as a strategic asset for leadership
Marketing and communication strategies are now integral components in enhancing leadership effectiveness and driving business growth
“So what?”: Proving the business impact of PR and social
Why measuring your brand’s PR and social media performance matters as budgets tighten and old tracking models fall apart
Go up a gear with CCPI and the Construction Product reforms
Now is the time and the opportunity for marketeers in the construction and built environment sectors to go up a gear within their businesses
Climbing the SEO ranks (with Costain)
When the masters of infrastructure, Costain, came calling for support to boost their brand up the Google charts, we were all ears
My blood boils every time I hear those words
How many times have I heard from people from different departments say: “I’ve done a bit of marketing”
In a world written and ruled by A.I. where do we mere mortals fit in?
The bots haven’t quite reached full sentience yet. Until then, someone still needs to have the bright idea and point the machines in the right direction
How to brief an agency to ensure campaign success
Providing context about the business and background about the specific product or service is essential when briefing an agency
Aligning business priorities and efforts with strategic planning
All areas of a business must be strategically aligned. If not you run the risk of your business pulling in different directions