If your insights are weak, your marketing campaign will be too
When you’re deep in B2B marketing insights, it’s hard to see clearly. How can you check your research is strong enough to build a successful campaign?
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Capturing attention where and when it counts
Plumbing influencers at Wavin’s factory tour in Doncaster. Could they be the key to attracting young talent to construction?
How to build a powerful executive media presence in 2026
Building visibility for business leaders has never been more important. A well-crafted media profile gives brands and their executives a distinct edge
What do you stand for? Your audience will remember
Every built environment business needs a clear purpose, because this is what will keep your audience engaged, no matter where they are in the buying cycle
Working together to solve the problem of marketing
A panel discussion considered how aligning strategy, leadership and credibility can help solve “the problem of marketing”
2016 vs 2026: What’s changed in construction PR?
What are the five key things that have propelled the evolution of construction PR over the past 10 years and what this means for marketing going forward
UK Data Act 2025 Guide: New opportunities for marketers
Download our free implementation guide – packed with cookie banner templates, GA4 configuration steps and practical compliance checklists
Four things B2B marketers can learn from Nike’s dramatic decline
Nike used to be the world’s most intimidatingly impressive brand. But for the last few years, Nike has been looking very wobbly indeed
How to create construction marketing personas
Unless you’re getting under the skin of the people involved in agreeing that purchase, you won’t be promoting your brand as effectively as you could be
Should construction firms be doing more to support new talent?
The UK plans 1.5 million new homes in five years, but 250,000 extra workers are needed. Can current efforts attract enough talent?