“So what?”: Proving the business impact of PR and social
Why measuring your brand’s PR and social media performance matters as budgets tighten and old tracking models fall apart
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Go up a gear with CCPI and the Construction Product reforms
Now is the time and the opportunity for marketeers in the construction and built environment sectors to go up a gear within their businesses
Climbing the SEO ranks (with Costain)
When the masters of infrastructure, Costain, came calling for support to boost their brand up the Google charts, we were all ears
My blood boils every time I hear those words
How many times have I heard from people from different departments say: “I’ve done a bit of marketing”
In a world written and ruled by A.I. where do we mere mortals fit in?
The bots haven’t quite reached full sentience yet. Until then, someone still needs to have the bright idea and point the machines in the right direction
How to brief an agency to ensure campaign success
Providing context about the business and background about the specific product or service is essential when briefing an agency
Aligning business priorities and efforts with strategic planning
All areas of a business must be strategically aligned. If not you run the risk of your business pulling in different directions
Market research – the key to success
Carrying out a deep dive to find out more about market activity and sentiment is invaluable for making the right choices to help grow business
Moving construction product marketing beyond “top trumps”
Adam Turk, CEO of Siderise and Chair of the Construction Products Association, explains why transparency and integrity must underpin how the sector communicates
Video campaigns that look unreal in real life
In the ever-saturated world of video marketing, what can you do to stay ahead of the curve and make a big impact?