A real differentiator – Tone of Voice
Your logo might get you recognised, but it’s your tone of voice that makes people want to work with you. It’s how you sound, not just what you say
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How excess share of voice helps cut the crap in PR reporting
It’s pretty easy to understand what’s been done in terms of outputs, but harder to get a clear idea what that has to do with creating commercial impact
Top tips for enhancing your LinkedIn profile in 2026
LinkedIn remains the leading platform for B2B professional networking with more than a billion members. However, the platform never stands still
What lies on the horizon for built environment marketers?
With the built environment facing a mixed outlook for 2026, marketers are balancing cautious optimism with continued uncertainty
National Retrofit Conference announces full 2026 programme
The UK’s Minister for Energy Consumers, Martin McCluskey MP, is delivering a keynote address at the National Retrofit Conference 2026
Low-cost leads could be some of your most expensive
A click means very little if it turns into the wrong enquiry, from the wrong company, with the wrong budget
Why the best marketers are interested in EVERYTHING
The more random information you have in your brain, the higher the chances of finding something that gives a campaign a distinctive but resonant edge
What senior leaders are saying about Construction Marketing
A recent roundtable brought together nine senior marketing leaders from across the sector. What they shared was both candid and revealing
Creating lightbulb moments for the built environment
Big ideas rarely arrive fully formed. In today’s built environment, under intense pressure, nurturing those early sparks isn’t optional; it’s essential
Futurebuild conference confronts the 3Rs
The Futurebuild 2026 Arena Conference will tackle the industry’s most urgent challenge, delivering the 3Rs : resilience, reuse and regenerative design