We must harness our people to build brand trust
Trust in construction is built through people, not brands. As AI generated content rises, human storytelling from across the business is key to credibility, engagement and lasting connection
Industry Leadership
Putting marketing at the centre of growth
The CBE Marketing Network brings together marketing leaders at UK Construction Week to examine marketing’s role in driving pipeline and growth
Tackling greenhushing in the built environment
Built environment firms are becoming more cautious about sustainability claims, but saying less may create new risks around trust and transparency
Curating the conversation at UK Construction Week
As part of UK Construction Week, the CBE Marketing Network is curating a series of sessions that put the industry’s most pressing questions front and centre
Over to you: The network is now open
Libby Zbaraska, the CBE Network’s Editor-at-large, calls on marketers across the built environment to share their work, insight and ideas, as the platform opens up to a wider audience
What lies on the horizon for built environment marketers?
With the built environment facing a mixed outlook for 2026, marketers are balancing cautious optimism with continued uncertainty
National Retrofit Conference announces full 2026 programme
The UK’s Minister for Energy Consumers, Martin McCluskey MP, is delivering a keynote address at the National Retrofit Conference 2026
What senior leaders are saying about Construction Marketing
A recent roundtable brought together nine senior marketing leaders from across the sector. What they shared was both candid and revealing
Futurebuild conference confronts the 3Rs
The Futurebuild 2026 Arena Conference will tackle the industry’s most urgent challenge, delivering the 3Rs : resilience, reuse and regenerative design
Working together to solve the problem of marketing
A panel discussion considered how aligning strategy, leadership and credibility can help solve “the problem of marketing”