Industry Leadership

The CBE Marketing Network’s third UK Construction Week session explores how marketing teams are navigating growing scrutiny around sustainability claims, compliance and credibility

Client–agency relationships are shifting as AI, economic pressure and changing expectations reshape roles, raising questions about value, capability and what effective partnership looks like today

Trust in construction is built through people, not brands. As AI generated content rises, human storytelling from across the business is key to credibility, engagement and lasting connection

The CBE Marketing Network brings together marketing leaders at UK Construction Week to examine marketing’s role in driving pipeline and growth

Built environment firms are becoming more cautious about sustainability claims, but saying less may create new risks around trust and transparency

As part of UK Construction Week, the CBE Marketing Network is curating a series of sessions that put the industry’s most pressing questions front and centre

Libby Zbaraska, the CBE Network’s Editor-at-large, calls on marketers across the built environment to share their work, insight and ideas, as the platform opens up to a wider audience

With the built environment facing a mixed outlook for 2026, marketers are balancing cautious optimism with continued uncertainty