From heat pumps to skills, Libby Zbaraska reflects on the innovations and conversations that defined InstallerSHOW 2026

Four UKCW sessions explored AI, trust, marketing effectiveness, governance and why human judgement still matters in construction marketing.

B2B Ignite 2026 returns to London on 1 July with practical workshops, AI insights and commercially focused discussions relevant to built environment marketers

Marketers discussed how AI search, zero-click behaviour and misinformation are reshaping visibility, trust, governance and brand authority across construction marketing

Helen Cooper of Altecnic shares reflections from UKREiiF 2026, where brand storytelling, audience engagement and experience-led activations emerged as recurring themes across the event

Industry leaders at UK Construction Week debated whether trust is earned through long-term performance, transparency, regulation or formal accreditation

Construction marketers discussed AI, trust, strategy and why agencies increasingly need to provide challenge, judgment and commercial understanding

Construction marketers at UKCW explored attribution, AI, authority and commercial impact, arguing marketing must become a recognised profit driver