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As buying behaviours change across the built environment, marketers are rethinking who they need to reach and how knowledge travels through projects. This is the second report from our roundtable

Charmaine Dean discusses how younger entrants to construction are finding information, building confidence and making decisions through peers and social platforms

Helen Cooper eflects on how buying decisions are shaped across the full project lifecycle, and why marketing needs a clearer understanding of who influences specification

Emma Cox reflects on the need to move marketers beyond narrow specialisms and develop confident generalists who can operate across strategy, leadership, digital and commercial decision-making

The roundtable explored how social value, sales alignment and funding uncertainty are reshaping what marketing is accountable for. This is the third of four reports from the day

Stacey Lucas reflects on skills shortages, competency standards and the role marketing can play in raising awareness, driving consistency and supporting better outcomes across the construction sector

Amy Law reflects on why why construction is rich in data but poor at using it effectively, and why marketers must take responsibility for data quality, consistency and turning information into forward-looking insight

James Hulme reflects on the growing role marketing plays in translating complex technical information into accessible, credible content that helps the built environment reach wider and more diverse audiences

The roundtable, discussed how technology, data and automation are creating opportunity, but only when adoption, behaviour and capability move with them. This is the fourth and final report from the day