Working together to solve the problem of marketing
A panel discussion considered how aligning strategy, leadership and credibility can help solve “the problem of marketing”
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2016 vs 2026: What’s changed in construction PR?
What are the five key things that have propelled the evolution of construction PR over the past 10 years and what this means for marketing going forward
UK Data Act 2025 Guide: New opportunities for marketers
Download our free implementation guide – packed with cookie banner templates, GA4 configuration steps and practical compliance checklists
Four things B2B marketers can learn from Nike’s dramatic decline
Nike used to be the world’s most intimidatingly impressive brand. But for the last few years, Nike has been looking very wobbly indeed
How to create construction marketing personas
Unless you’re getting under the skin of the people involved in agreeing that purchase, you won’t be promoting your brand as effectively as you could be
Should construction firms be doing more to support new talent?
The UK plans 1.5 million new homes in five years, but 250,000 extra workers are needed. Can current efforts attract enough talent?
Why Social Value matters to marketers
The term social value is no longer a buzzword – it’s a central pillar of how companies are judged, procured, and ultimately remembered
How to avoid greenwashing and build trust
Nowadays, it should be a given that goals around improving a company’s environmental impact are central to its strategy
Marketing and communications as a strategic asset for leadership
Marketing and communication strategies are now integral components in enhancing leadership effectiveness and driving business growth
“So what?”: Proving the business impact of PR and social
Why measuring your brand’s PR and social media performance matters as budgets tighten and old tracking models fall apart