Georgia Cantrill: building digital audiences in technical markets
Georgia Cantrill reflects on building digital audiences in technical markets, her route into the sector, and how marketing in the built environment is evolving
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Libby Zbaraska: Editor at Large at the CBE Marketing Network
Libby will play a key role helping to surface the ideas, people and perspectives shaping the future of marketing in the built environment
Reaching hard-to-reach decision makers
Key decision-makers in the built environment, from architects and consultants to contractors and clients, are more difficult to engage than ever
The secret to good agency immersion
Marketing agencies need to be quick on the uptake to properly understand what their clients do if they’re not going to spend hours and days going round in circles
How intent transforms construction marketing
For construction marketers, intent data has become the difference between hoping for leads and knowing exactly when prospects are specification-ready
The Commercial Marketer’s GTM Playbook
The Think Tank joined forces with B2B Marketing to deliver an insights-packed webinar: ‘From Insight to Impact: The Commercial Marketer’s GTM Playbook’.
Getting construction Go-to-Market strategies right
When GTM strategies work effectively, they transform interest into concrete action. Sales cycles accelerate and conversion rates improve dramatically
Is your Go-to-Market strategy built to last?
What’s working, what’s falling short and what companies need to change to ensure their GTM strategies deliver tangible business outcomes
Building an effective GTM strategy in 2025
A recent webinar from The Think Tank, in partnership with B2B Marketing, offered valuable perspectives on Go-to-Market strategies
The Market Engineer: crafting demand rather than chasing it
In today’s rapidly evolving business landscape, a new breed of marketing professional is emerging: the Market Engineer