What does AI and digital marketing in construction look like right now?
Ridgemount’s Digital Marketing Index aims to benchmark how the sector is using AI, digital channels and marketing technology, and where teams are quietly struggling.
Digital Content Marketing Strategy
Low-cost leads could be some of your most expensive
A click means very little if it turns into the wrong enquiry, from the wrong company, with the wrong budget
Climbing the SEO ranks (with Costain)
When the masters of infrastructure, Costain, came calling for support to boost their brand up the Google charts, we were all ears
In a world written and ruled by A.I. where do we mere mortals fit in?
The bots haven’t quite reached full sentience yet. Until then, someone still needs to have the bright idea and point the machines in the right direction
Video campaigns that look unreal in real life
In the ever-saturated world of video marketing, what can you do to stay ahead of the curve and make a big impact?
Ten things we’ve learnt about working with influencers
Working with the right people can produce great results, but make sure everyone shares the same expectations
It’s simple; don’t get in the way and don’t be boring
Not every advert is going to be a stonker or go viral, but at their very core they should at least be intriguing to capture an audience’s attention
Tailoring your content to different generations: where to start?
Targeting different generations in your marketing campaigns? Here’s some tips and tricks for nailing down audiences online