Rethinking the client–agency relationship
Client–agency relationships are shifting as AI, economic pressure and changing expectations reshape roles, raising questions about value, capability and what effective partnership looks like today
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We must harness our people to build brand trust
Trust in construction is built through people, not brands. As AI generated content rises, human storytelling from across the business is key to credibility, engagement and lasting connection
As marketing matures, expectations rise
The Horizon 2026 survey reveals construction marketing maturing fast, with rising investment, stronger focus on brand, and growing pressure to demonstrate clear commercial value
Putting marketing at the centre of growth
The CBE Marketing Network brings together marketing leaders at UK Construction Week to examine marketing’s role in driving pipeline and growth
Tackling greenhushing in the built environment
Built environment firms are becoming more cautious about sustainability claims, but saying less may create new risks around trust and transparency
Online communities that actually work
Ayo Abbas explains why community matters more than ever and what it takes to build online communities that people actively want to be part of
Entries now open for the 2026 CMA Awards
Entries are now open for the 2026 CMA Awards, celebrating the campaigns, teams, and individuals delivering real impact across the built environment
Curating the conversation at UK Construction Week
As part of UK Construction Week, the CBE Marketing Network is curating a series of sessions that put the industry’s most pressing questions front and centre
What does AI and digital marketing in construction look like right now?
Ridgemount’s Digital Marketing Index aims to benchmark how the sector is using AI, digital channels and marketing technology, and where teams are quietly struggling.
Over to you: The network is now open
Libby Zbaraska, the CBE Network’s Editor-at-large, calls on marketers across the built environment to share their work, insight and ideas, as the platform opens up to a wider audience