Social value, commercial pressure and marketing’s expanding remit
The roundtable explored how social value, sales alignment and funding uncertainty are reshaping what marketing is accountable for. This is the third of four reports from the day
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Why skills consistency matter more than ever
Stacey Lucas reflects on skills shortages, competency standards and the role marketing can play in raising awareness, driving consistency and supporting better outcomes across the construction sector
From data overload to better decisions
Amy Law reflects on why why construction is rich in data but poor at using it effectively, and why marketers must take responsibility for data quality, consistency and turning information into forward-looking insight
Translating technical complexity for wider audiences
James Hulme reflects on the growing role marketing plays in translating complex technical information into accessible, credible content that helps the built environment reach wider and more diverse audiences
Technology, data and the opportunity ahead
The roundtable, discussed how technology, data and automation are creating opportunity, but only when adoption, behaviour and capability move with them. This is the fourth and final report from the day
Why architecture must sell its specialisms better
RIBA President Chris Williamson reflects on how the built environment is perceived, why architectural specialism matters, and how clearer positioning and new channels can help attract talent
Georgia Cantrill: building digital audiences in technical markets
Georgia Cantrill reflects on building digital audiences in technical markets, her route into the sector, and how marketing in the built environment is evolving
Libby Zbaraska: Editor at Large at the CBE Marketing Network
Libby will play a key role helping to surface the ideas, people and perspectives shaping the future of marketing in the built environment
Reaching hard-to-reach decision makers
Key decision-makers in the built environment, from architects and consultants to contractors and clients, are more difficult to engage than ever
The secret to good agency immersion
Marketing agencies need to be quick on the uptake to properly understand what their clients do if they’re not going to spend hours and days going round in circles