How intent transforms construction marketing
For construction marketers, intent data has become the difference between hoping for leads and knowing exactly when prospects are specification-ready
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The Commercial Marketer’s GTM Playbook
The Think Tank joined forces with B2B Marketing to deliver an insights-packed webinar: ‘From Insight to Impact: The Commercial Marketer’s GTM Playbook’.
Getting construction Go-to-Market strategies right
When GTM strategies work effectively, they transform interest into concrete action. Sales cycles accelerate and conversion rates improve dramatically
Is your Go-to-Market strategy built to last?
What’s working, what’s falling short and what companies need to change to ensure their GTM strategies deliver tangible business outcomes
Building an effective GTM strategy in 2025
A recent webinar from The Think Tank, in partnership with B2B Marketing, offered valuable perspectives on Go-to-Market strategies
The Market Engineer: crafting demand rather than chasing it
In today’s rapidly evolving business landscape, a new breed of marketing professional is emerging: the Market Engineer
A structured approach to driving meaningful commercial growth
Go-To-Market strategy is a cross-functional framework designed to link product, proposition, and audience with the business’s commercial engine
The case for marketing investment
Our survey reveals the built environment’s ambitions, its strategy gaps and the steps needed to improve performance and perception
Working together to solve the problem of marketing
A panel discussion considered how aligning strategy, leadership and credibility can help solve “the problem of marketing”
Master the art of B2B email marketing
We delve into the measurable specifics for B2B communications that help build the strongest foundations of success with your emails